Real Systems. Real Results.

CASE STUDY

How an Outdoor Gym Got 534 Leads at €1.17 Each (Without Relying on Instagram)

OUTDOOR GYM, SPAIN

How 24 Fit Beach Málaga built their first system to consistently turn social media followers into paying members.

The Problem

Seven years in business, 125+ five-star reviews, strong retention, active Instagram... but almost no system to convert that attention into trial bookings.

People engaged with the content. Very few took the next step. Interest was disappearing without being captured.

What I Built

A lead magnet funnel using the free trial class as the entry offer, capturing emails before asking for any commitment.

Email and WhatsApp automation sequence to get leads to show up to the trial and convert to paid membership.

Streamlined booking flow with fewer steps. Meta Ads driving targeted traffic to the funnel instead of relying on organic reach alone.

The Result

· 534 leads in 3 months

· €627 in ad spend

· €1.17 CPL

· Free trial spots consistently filled for the first time

Honest Context

This is the same client as the coaching program case study above.

Both projects were delivered. Neither client left a formal review, which is something I now build into every client engagement from the start.

CASE STUDY

How a Surf & Yoga Retreat Generated 2,056 Leads in 90 Days on Under $900

SURF & YOGA RETREAT, ECUADOR

How Vikara Lifestyle went from zero digital presence to 2,056 leads in 90 days.

The Problem

Growing entirely on word of mouth with no system to generate leads consistently. Income was unpredictable and growth was capped by whoever happened to refer them that month.

What I Built

A lead magnet funnel with Meta Ads driving targeted traffic, covering everything from opt-in to application call booking. First time the business had a repeatable system to generate interest from people who didn't already know them.

The Result

· 2,056 leads in 90 days

· $884 in ad spend

· $0.43 CPL

Honest Context

This campaign ran in 2019 when Meta CPLs were significantly lower. The CPL benchmark has changed. The funnel architecture hasn't.

CASE STUDY

From WhatsApp Chaos to Fully Automated Evergreen Coaching Funnel

ONLINE COACHING PROGRAM, SPAIN

How Fuera Dolor Lumbar replaced a manual WhatsApp process with a fully automated funnel — from lead capture to high-ticket upsell.

The Problem

The 7-day challenge was delivered by hand through WhatsApp groups.

Payments collected via links dropped into chat. Upsells handled conversation by conversation.

Every new participant added more manual work. No email list, no automation, no system that worked without the founder being present.

What I Built

A complete automated funnel: landing page, payment gateway integration, 7-day email delivery sequence, automatic upsell to the high-ticket program at Day 7, follow-up re-engagement sequence, and Facebook Ads to drive leads in without depending on organic Instagram reach.

The Result

Manual WhatsApp process replaced entirely.

Challenge delivery automated and repeatable.

Clear predictable path from low-ticket challenge to high-ticket program built for the first time.

Honest Context

The system was fully built and delivered. The webinar component, historically their highest-converting acquisition element, was removed from the strategy at the client's request.

The full revenue potential of the complete system wasn't realised as a result.

Nuestro Proceso

¿Cómo damos el salto juntos?

Sesión “Anti-quema de leads

Reserva tu sesión gratuita (estratégica y 100% personalizada).

En 30 minutos analizamos tu situación, tus bloqueos, y te enseño cómo dejar de perder tiempo con curiosos y empezar a atraer clientes reales.

Arranque & Onboarding exprés

Si encajamos y decides avanzar, pasamos a la acción:

Recopilamos lo necesario, te explico el plan a medida y empiezo a construir el sistema en tiempo récord. Tú ves el proceso en todo momento, sin misterios ni esperas eternas.

Primeros clientes, optimización y escalado

En semanas ya tienes el sistema funcionando y empiezan a llegar los primeros clientes cualificados.


Desde ahí, afinamos juntos, eliminamos cuellos de botella y preparamos el terreno para que puedas escalar y dominar tu mercado local (o nacional).

© 2026 JMD Flow - All rights reserved

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